Innovations Paradigm | The book

Innovative Thinking & Innovation @ Work


The act of invention is only the beginning of an entire innovation cycle. At the initial stage a patent only cost money. But the actual invention is that critical spark, for the whole innovation to come.


Innovative thinking is an art and a science. Everybody can learn it but it requires an all new discipline to practice. Openness and the ability to observe and listen is mandatory.


The value of innovation grows with the volume of its distribution. The more people can experience a benefit from an innovation, the higher its value for inventor, population and society.


Innovation is an act of extreme creativity. It can’t be dictated or enforced. An innovative culture is the best seeding ground for successful innovation.


Successful innovations typically requires a whole series of STAKEHOLDERS such as talents, investors, service providers, distribution channels as well as innovation friendly legislation, taxation, and infrastructure.

Book Introduction

Est. availability August 2019

Corporations and most governments invest billions in the act of invention. Innovation is mainly understood as invention. Almost anywhere in the world, the focus is on the technology and product side. Innovation = innovative product. Not so in the epicenter of innovation: Silicon Valley. That region in Northern California with the highest innovation power on earth, has relatively speaking, the lowest investment in innovation building. Government grants in California are rarely seen and extremely meager if anything at all. Yes, there is a huge amount of money available for startups to grow amazing products. But that money is just NOT AT ALL available for the act of creation, it is almost exclusively available to finance growth – at a rate that would be considered ‘ridiculously unhealthy’ in the rest of the world. This book is not about the “secret of Silicon Valley” but the “secret of Innovation” and innovative thinking.

Enjoy this podcast - advanced Entrepreneurship in 20 Minutes.

Complete Innovation Paradigm

The most important step in innovation:

Getting from the “Creation Hemisphere” to the “Value Hemisphere”
OR getting from the labs into global markets.

About the author

Axel Schultze is a successful 4 x entrepreneur. His first company was said to be never possible as redesigning global distribution seemed to be impossible. 10 years later, Computer 2000, was a highly profitable $10 Billion global distributor. His second company was said to never survive as the internet will eliminate the middleman. Today, Infinigate is the most successful Cyber Security provider in Europe. His third company, a digital stock exchange, was equally impossible and was only possible due to lack of legal rules. Due to regulatory changes WebStock had to be sold to a bank license owner. His forth company changed the way software is implemented in enterprises through the SaaS model. Today he runs an NGO and, again, introduces a paradigm shift in development aid.  By not following the standard “rules” NGOs adopted, he tries to fundamentally shift the development aid from helping 3.5 billion people to survive, towards helping local entrepreneurs build, what all developed countries did at their evolution, building a prosper economy from within the country.

He is a published author, patent holder, was named one of the globally most influential startup accelerators in 2015, won the SF Entrepreneur Award in 2008, chaired the SaaS Channel Committee at the SIIA, was an early adviser of LinkedIn in 2003 one of the first executives authoring a blog, a beta user of Twitter.

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